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Conference Date: March 7, 2009 Sep Register Now
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Globalization of Sports

Description

Two years ago, the NFL played its first regular season game in London.  In September, the NBA announced a joint venture to build and run sports arenas in China.  Leagues and teams are taking different approaches to reach the global market.  League and team partners are closely monitoring and defining success.  This panel will look at the business opportunities that international markets offer to the sports industry.  Top industry executives will share their insights on what is currently being done to grow business, specifically in areas such as merchandising, media, and partnership/sponsorship.

Panelists

Tim Romani

President & CEO, ICON Venue Group, LLC

David Baxter

President, Adidas Sports Licensed Division

Steve Pagliuca

Managing Partner, Boston Celtics

Moderator

Mike Gorman

Play-by-Play Announcer, Boston Celtics