Presentations

Hot Hand or Hot Head? The Truth About Heat Checks in the NBA

John Huizinga with Sandy Weil, Chicago Booth School of Business

John Huizinga is the Walter David “Bud” Fackler Distinguished Service Professor of Economics at the University of Chicago Booth School of Business. He has been on the faculty since 1980 and from 1993 to 2004 served as Deputy Dean for Faculty.  He has also held teaching positions at the Stanford University Graduate School of Business and the Sloan School of Management at MIT.  John received a B.A. in economics and a B.A. in mathematics from Pomona College and a Ph.D. in economics from the MIT. 

John has been Yao Ming’s NBPA registered agent since Yao’s inaugural season, representing Yao in his dealings with the Houston Rockets, as well as with major endorsement partners.

Adding Hot Profits to Sports Franchises in a Cold Economy

Roger Brinner and Robert Leib, The Parthenon Group and Leib Advisors

Sports franchises deserve to be run optimally for profits, not just "acceptable losses".  Likewise, team values can be clearly defined and improved through superior analysis.  The leaders of the Parthenon and Leib sports management practices will describe their proven approaches.

Improving Sports Franchise Success Through Social Media Analytics

Tim Jones - CEO, Buzzient

Sports fans are using the Internet more than ever to meet up virtually and exchange opinions about their favorite teams. Social media such as discussion forums, blogs, social networks and Twitter have turned into crucial channels for fan interaction. The resulting content is a rich source of actionable information and unique insights into all aspects of consumer opinion. Marketing programs, licensing strategies, PR initiatives and even talent identification can be optimized through this data.

Buzzient is a MIT spin-off company that applies advanced AI technology to mine huge amounts of web-based social media. Buzzient's customers get access to a 24/7 reporting system that provides real-time insights as well as deep analysis of social media content.